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|Sopharma Trading consolidates Serbian operations under its corporate brand
Sopharma Trading Jsc., the largest company by revenue in the Bulgarian healthcare sector makes the next step in its development as a strategic investor in East Europe and the Balkans. In March the company consolidates its operations in Serbia under its main corporate brand thus solidifying the fundament for regional expansion. The change also aims at more efficient key account management and customer centric services as Sopharma Trading unites its exclusive portfolio team with the pharmacy market unit.
The change of brands will come in several stages, where the acquired by the Bulgarian investor Serbian wholesaler Lekovit will take the name of its mother company and will be transformed into Sopharma Trading D.o.o.
Another key development of Sopharma Trading’s operations in Serbia and the region is the implementation of a fully integrated ERP system for business process management. The system is developed with the global leader SAP, who provides business technological solutions proven as the golden standard in the healthcare sector.
Sopharma Trading has implemented SAP in its homeland operations 2 years ago and now scales the platform to its Serbian subsidiary too. The new ERP system is a solid fundament for efficient management of operations and introduces several innovations to the local Serbian market that provide benefits to customers since day 1 of its official launch on 1st of April. Among the digital novelties is the B2B website developed on Hybris platform that will enhance state-of-art digital customer service to company’s pharmacy customers. Thus, Sopharma Trading becomes the first healthcare company in Serbia that makes a significant investment in digital service. The new online platform provides user friendly e-orders, extended product information, diverse promotion offerings, online delivery status, financial and credit management tools, all that in real time.
„Our decision to position ourselves with our name in Serbia comes as a guarantee for our commitment and engagement. Because Sopharma Trading is a company with high reputation, a transparent investor, responsible partner and an innovator. We will drive the digital transformation of the healthcare sector and introducing an innovative large scale platform such as Hybris is only the first step in that direction“- comments Dimitar Dimitrov, CEO of Sopharma Trading Group.